When it comes to business, there are always costs involved to ensure you stay successful. The most expensive part of any business is not visible on balance sheets and bank accounts. Time is more precious than profit. We live in an instantaneous world, where gratification and information need to be immediate. It’s not enough anymore to just conform and be the norm. We have to be different and better to succeed. This is one of the reasons JoeGoPhoto has adopted the iGuide system for commercial and property photography. This incredible system not only showcases properties accurately and beautifully in a unique way, it gives us back the most valuable commodity in our business; time. If you’re in the business of real estate or property development and haven’t adopted the iGuide system as part of your regular marketing strategy, then this instantaneous world is already moving past you.